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The Instant Practice Builder®
Since 1987 the premium source of powerful Practice Building Tools for the professional practitioner.
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Help! My Accounting practice is hemorrhaging clients! What would you do if you were losing almost one-fourth of your clients each year? I'll bet you'd be pretty concerned until you discovered that the national average for a client/accountant relationship is five years, which translates into a twenty-percent annual drop rate. Of course you'd feel better, but then again, it still means that on average, you have to replace one out of every five clients each and every year. Or consider that you run a small payroll service, and you've just discovered that the average service bureau payroll client only sticks around for four years. The big boys have to replace one out of every four clients each year, just to stay in place. Faced with these staggering statistics, many practitioners embark on an aggressive marketing plan in an attempt to generate new clients when all they really need to do is to . . . |
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